About Us

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WELCOME TO CHELSEA PEERS - MADE FOR MODERN LOUNGING

We’re Chelsea Peers and we’re the home of modern lounging. In the world we live in, pyjamas are no longer solely confined to bed sheets. We create loungewear that not only would you be comfortable in but you'd also be proud to wear, wherever you lounging lifestyle takes you. From silky satin sets to cosy co-ords, from bold bikinis to multi-wear menswear, at Chelsea Peers, we create high-quality loungewear for every day of the week. While we don’t ever take ourselves too seriously, we do take modern lounging seriously; creating collections that are as varied and vibrant as the lifestyles of the community who chooses comfort with us every day.We’re passionate about bringing positivity to our community. Whether that’s from the bright, uplifting prints we design to our sustainable fabric renowned for being super soft and kind to the planet, our loungewear packs a positive punch. 

 

OUR PURPOSE, MISSION & VISION

Our mission is simple; we want to redefine what it means to lounge. Loungewear that keeps up with our versatile lifestyles whilst never compromising on quality. Our purpose is to create beautiful loungewear which is not only super comfortable but makes us feel comfortable in our own skin. It’s to create loungewear that, in a world of fast fashion and faster schedules, provides the comfort you deserve while looking out for our planet with our sustainable approach. Our vision is to become the number one global loungewear brand, continually creating loungewear with unique prints, with a focus on sustainability, and which makes you feel like your best self when worn. We want to create a community for designing products to make all feel at home where you are in the world.At Chelsea Peers, we take great pride in what we create, ensuring that our core values are woven throughout the very fabric of our brand. 

Inclusivity

From taking a sun-soaked siesta to snuggling down on a wintry night, lounging is universal so we reflect this within our collections and community. Whatever your age, gender, race, background, wherever and whenever you lounge, you are welcome here. 

Creativity

Founded by creatives for creative lifestyles, our loungewear stands out of the drawer; with bold, vibrant designs which champion individuality and encourage expression. Chelsea Peers was created out of the need for loungewear to keep up with our ever-changing lifestyles, and we bring creativity to all aspects of our brand, whether that’s the evolving prints to our sustainable solutions. 

Quality 

Whether it’s selecting only the softest and most sustainable fabrics or ensuring our customer service is second to none, we constantly strive for high quality in everything we do. From the little details in our designs to maximise the performance of our pyjamas to our quick shipping and recycled packaging, we never cut corners when it comes to comfort. 

 

WHAT IS MODERN LOUNGING? 

Modern Lounging is an essential part of a modern lifestyle. The lines have blurred; long gone are the separate wardrobes, one for the strict 9-to-5, one for working out, one for socialising, with your downtime clothing left as an afterthought. We now are living in the moment, scaling back on our hectic schedules and choosing a life that we control, a life more true to us. Modern lounging is a feeling of comfort at all times wherever we may be; both on the outside and from within. 
From breakfast in bed to bellinis on the beach, while we know no day is ever the same, comfort is always needed. Our take on modern lounging means we create loungewear that provides just that; whether that’s working from home in a hoodie, popping to get a coffee in your favourite satin cami and jeans, sun-seeking on your deserved holiday, or practising self-care on a lazy afternoon, we have you covered. 
But most of all, modern lounging is about living the good life. It’s about feeling comfortable to express Relishing the moments to enjoy what you love, taking the time to unwind, and most of all, curating a wardrobe that not only is soft on your skin but makes you feel comfortable within it.