Well, what a year.
Who would have thought at the beginning of this year, we would be looking back at how 2020 panned out! While this turn around the sun has been extremely challenging and tough on us all, here at Chelsea Peers, we are all about trying to stay upbeat and positive. So, we thought we would wrap up this year looking back at our highlights and the milestones we have reached; excuse us while we toot our own trumpet a little!
With staying in becoming the new going out in 2020, pyjamas became the most covetable, fashion statement overnight. Wearing a shirt on top and your fluffiest pyjamas on the bottom became completely acceptable for work Zoom calls, and saving your nicest sleepwear for Saturday drinks on the sofa is now the norm.
In order to keep you all as comfortable and stylish as possible, we launched our new Chelsea Peers Loungewear Collection. Including bold tie-dye prints, super soft cardigans, and joggers you’ll never want to take off, our collection, all made with sustainable fibres, kept you looking chic and feeling snug all year long.
And for those Saturday night sofa sessions? Our new satin range that launched this year brought a touch of luxury to some of our most beloved prints. With matching satin robes, we created a range that added pure indulgence to the everyday.
We also launched the first ever kid’s and baby ranges at Chelsea Peers this year, meaning that even if 2020 was your little one’s first year on this planet, we had the cutest and softest pyjamas to keep them sleeping for longer. Our unisex kid’s pyjamas were new for 2020, featuring some of our best-selling prints, so matching sleepwear could bring families together, even if only over FaceTime.
Now, 2020 was not the year for lots of international travel, but that did not stop us launching our first swimwear collection. Lucky ones managed to escape somewhere hot over summer and even if you stayed at home, the heatwave treated us to perfect weather sunbathing weather to enjoy our beautiful swimwear. From cut out cactus swim costumes to watermelon-dotted two pieces, we brought the tropics to summer this year with our flattering pieces, all made from recycled fibres.
This year, we have also been incredibly proud to continue working with the onetreeplanted initiative. This brilliant non-for-profit organisation plants a tree for every order made on the Chelsea Peers website. So, whether you have been buying for a new born, buying some loungewear to up your lockdown look, or buying a pair of our silky, satin pyjamas, your order has meant this planet has gained another tree; contributing towards a healthier climate, protects biodiversity and helps reforestation efforts across the globe. Thanks to the love you have shown Chelsea Peers, we were able to plant a whopping 20,000 trees this year!
And we won’t stop there. Here at Chelsea Peers, we are passionate about increasing the sustainability of our brand, and will continue to work with onetreplanted next year, as well as continuing to research sustainable fibres and materials to use within our products, such as REPREVE and organic cotton.
So, goodnight 2020- you’ve been a wild ride! Bring on 2021!